Direct Laundry Privacy Policy

Your Information is just that: Private 

Direct Laundry System holds dear the privacy of its customers and visitors. Our Privacy and Security Statement informs you about how our company collects, uses, and shares the information we receive from our customers and visitors. Our aim is to improve your shopping experience on our website, ensuring easy-of-use and reliability.


About This Policy

This Privacy and Security Statement describes the privacy practices of Direct Laundry Systems.  It applies to our interactions with our customers and visitors, including, but not limited to:

  • Use of our website
  • Visits with our repair professionals and conversations customer service representatives
  • Use of any Direct Laundry Service applications for mobile/smart devices
  • Phone and email interactions
  • Social media interactions on our website and on third party websites like Facebook, YouTube and Twitter
  • Consumption of our online advertisements or emails


Information We Collect 

Contact information

We will collect and store the names and user names of our customers and other visitors.  Additionally, we reserve the right to collect and store customer purchase history,phone numbers, billing and shipping addresses, email addresses, and other digital contact information. We will also collect information that you provide us regarding others.

Payment information

When you make a purchase we collect and store your payment information, including data from your PayPal account, credit or debit card, check, or gift card. 

Returns information

When you return a product in order to request a refund or exchange, we will collect information from you and ask you to provide your order confirmation number and corresponding email address. This information we collect from you and your account help to prevent fraud.  To learn more about our Returns Policy, click here.

Demographic information

We will collect information about products or services you like, reviews you submit, or where you shop.  We will also collect information such as your age or gender.

Location information

We may collect location data obtained from your mobile device's GPS when using our mobile website.  Direct Laundry System may also collect information from a users IP address while using our website.  We use this location data to better concentrate our advertising and promotional efforts and to improve out website product availability.

Other information

While using our websites, we collect information about the browser you are operating.  We also track the pages you visit, the websites you came from, or the website you visit when you leave our site.  Contact us for a list of the tracking tools we utilize


How Information is Collected

We collect information directly from your browsing device. The following are a few examples of instances of when collect information from you:

  • During website or survey sign ups
  • Activities regarding an online or in-store purchase
  • Use of an online forum, Product Q & A questionnaire submission or when a user provides comments or reviews
  • If you upload a photo or other digital content through one of our websites or applications
  • If you register for a loyalty program 
  • Sweepstakes, clinic contest, or workshop participation
  • Equipment rentals and warranty requests 
  • Product return or use of rebates
  • Requests of online receipts
  • When using the as a registered user

We collect information from you passively.

We will use tracking tools such as browser cookies, flash cookies, and web beacons. Contact us to learn more about these tracking tools and how to control them.

We collect information from other sources.

We may get information about you from third party business partners, like an updated address from a shipping vendor.  We may collect information about you from a friend. For example, if your friend purchases something for us to send to you.

We collect information from Affiliates of Direct Laundry System.

We receive information about you from a company owned by, or affiliated with, Direct Laundry System (our “Affiliates”).


How We Use Information

We use the information we collect for operational purposes, including:

To respond to your questions and requests. Examples include:

  • Fulfilling orders or providing services
  • Entering you into a sweepstakes or sending you prizes you might have won
  • Registering you for a particular website, loyalty program, or extended warranty service or providing you with information regarding such programs or services
  • Processing a return (to learn more about our Returns Policy, click here)
  • Responding to a product or service review 

To improve our products and services.

We use your user data to improve website or product and service experiences.

To look at website trends and customer interests.

We use your information to customize and optimize your experience with us. We also combine information we get from you with data from you we have received through third parties to analyze trends and interests.

For security purposes.

We use your information to monitor our website security.  

For our marketing.

In certain circumstances, we may send you communications about special Direct Laundry System promotions or offers. For example, if you register on a website and indicate that you want to receive this information.  We will also notify you of new website features or product and service offerings. 

To communicate with you about your account or our relationship.

We may notify you of changes to this Privacy and Security Statement, the Terms of Use of our websites or changes to any of our programs in which you might be a member of. We may also report to you any issues regarding your orders or a product recall. 

For other uses we may disclose to you.


Information Sharing

We may share your information for our operational purposes and as legally required or permitted, including:

With third parties service vendors.

We share information with our service providers, such as our delivery/shipment service providers who transport and deliver your online orders. We may also permit our service providers to collect data on our behalf.  Service vendors may be located outside of the United States.  We might also share information with the vendors and manufacturers of our products and services in order to respond to your reviews and questions.

With any successor to all or part of our business.

For example, if all or part of our business is sold we may sell our customer list as part of that transaction.

If we think we have to in order to comply with the law.

For example, we will disclose information to respond to a court order or subpoena.  We may also disclose information if a government agency or investigatory body requests it.

With our business partners.

For example, we might share information with one of our Affiliates or a business partner who is running a joint promotion with us or who provides a product or service in partnership with us. 

To protect us.

For example, we will disclose information if we suspect fraud.  We will also share information as part of an investigation.

At your direction.

For example, if you ask us to provide your information to a third-party to facilitate the resolution of a dispute.


Your Privacy Preferences

You can register or change your preferences to receive or not receive marketing communications from us by visiting our Manage Privacy Preferences page or emailing us.  Please allow sufficient time for your preferences to be processed.  Even if you opt out of receiving marketing messages, we may still contact you for transactional purposes like confirming or following up on an order or service request, asking you to review a product or service you have ordered, or notifying you of product recalls.   If you later opt back into getting marketing communications from us, we will remove your information from our opt-out databases.  

Registered website users can update their information at the Your Account section of our website. If you are not a registered website user, you can contact us by email.

To manage how we use cookies and other tracking tools, please click here. 

Our Sites and Children

Our websites and mobile applications are not created for children. To our knowledge we do not collect information online from children under 18. If you are a parent or guardian and think we have information about your child, please email To learn more about how to protect your child online, visit the FTC’s You may also want to read the helpful information about children and privacy that the FTC provides by clicking here.

Your California Privacy Rights

If you live in California and have an established business relationship with us, you can request a list of the personal information we have shared with third parties for their marketing purposes. We will also give you a list of the third parties that have received your information.  You can make a request one time each year. 

To exercise your rights, you can email us or write to us at the address below. Mention in your letter that you are making a "California Shine the Light" inquiry. We will respond within 30 days.


When you place orders on our websites, all of your order information, including your credit card number and delivery address, is transmitted through the Internet using Secure Sockets Layer (SSL) technology. SSL technology causes your browser to encrypt your order information before transmitting it to our secure server. SSL technology, an industry standard, is designed to prevent someone other than operators of our websites from capturing and viewing your personal information. 

While we use industry standard methods to protect our websites and your information, the Internet is not 100% secure. The measures we use are adequate for the type of information we collect. We cannot promise that your use of our websites will be perfectly safe.  We encourage you to use caution when using the Internet. Online access to your personal information is protected with a password you select. We strongly recommend that you do not share your password.


Our websites contain links to third party websites.   If you click on one of those links, you will be taken to websites we do not control. This Privacy and Security Statement does not apply to the information practices of those websites.  You should read the privacy policies of other websites carefully.  We are not responsible for third party websites.

More Questions?

If you have additional questions you can call us at 1-800-Go-Direct, fax us at X-XXX-XXX-XXXX, or reach us by email at You can write to us at:

Direct Laundry System 

Attention: Privacy Official Customer Care

2455 Paces Ferry Road

Atlanta, NY 30339-4024


Our Tracking Techniques

Tracking Tools We Use 

We collect personal and other information about users over time and across different websites when you use this website or service.  We also have third parties that collect personal information this way. We or our vendors use several common online tracking tools to collect this information.  These may include browser and flash cookies. We may also use web beacons and similar technologies.  We use these tools:

  • To track new visitors to our websites.
  • To recognize returning customers.
  • To store your password if you are registered on our website.
  • To provide you with advertising content in which we think you will be interested. As part of this customization, we may observe your behaviors on this website or on other websites. We may also get information about your browsing history from our trusted business partners and vendors.
  • So we can better understand our audience, our customers, our website visitors, and their respective interests.

Controlling Our Tracking Tools

Your browser may give you the ability to control cookies.  How you do so depends on the type of cookie.  Certain browsers can be set to reject browser cookies.  To control flash cookies, click here. Why? Because flash cookies cannot be controlled through your browser settings.

If you configure your computer to block cookies, you will limit the functionality we can provide when you visit our websites. If you block or delete cookies, not all of the tracking that we have described in this policy will stop. Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked.  These browser features are not uniform, so we are not currently set up to respond to those signals. 

Controlling Online Interest-Based Ads

We sometimes work with online advertising vendors to provide you with relevant and useful ads.  This may include ads served on our websites or mobile applications.  This may also include ads served on other companies’ websites. These ads may be based on information collected by us or third parties.  For example, information a third party collects when you register for a website, like your zip code.  This might be used to target an ad for people in your area. These ads may also be based on your activities on our websites or on third party websites.

To opt out of having your online behavior collected for advertising purposes, click here.

My Account Registration and Use

My Account registration is an optional service provided by our website. You do not have to register to browse or shop online. When you register, you are asked for personal information such as your name, address, phone number, email address, and a username and password that you select.  You may also optionally provide information regarding your interests and home improvement projects or register your credit cards. This information may be used to help make your online shopping quicker and easier, by pre-filling certain parts of your shopping information.

Click here to read more about the terms and conditions that govern your registration and use of our My Account service.